HEALTH & MOVEMENT · AI & BUSINESS

Stop choosing
between yourself
and your work.

The Playbook Studio is a membership platform for women who want to build a healthier rhythm and a smarter way of working. Through The Playbook Method we connect movement, recovery, AI, business tools, reflection and community support into one system that supports your energy, focus and growth.

04Method steps
2Sides, one system
10–15hReclaimed weekly
Helena Dobrović
The Playbook Method
Your health. Your work.
One playbook.
SOUND FAMILIAR?

You don't need more
discipline.

You need a stable nervous system and a business that doesn't create chaos. Guilt isn't a sign you're doing something wrong. Guilt is a symptom of a system designed to keep you stressed.

YOU KNOW THAT FEELING WHEN…

  • You're busy all day, yet feel like you finished nothing.
  • You work constantly and never switch off.
  • Your body is in constant tension.
  • You're on the edge of burnout, but you keep going because you have to.

NOW IMAGINE…

  • You finish work and still have energy for yourself.
  • You work focused, without chaos.
  • You know how to calm your body and mind.
  • You don't choose between your peace and your success.
THE PLAYBOOK METHOD

Four steps that change everything.

The Playbook Method is grounded in neuroscience and connects movement, recovery, smarter work and conscious reflection into a weekly rhythm that supports both your body and your work. Through guided movement, breathwork, AI tools, clear templates and community you learn to work from a calmer nervous system, with more focus and less inner pressure.

01
Move
Body & health

Movement, mobility and strength that bring ease back to your body after long hours of sitting. The foundation for energy, focus and everything you want to create.

“A healthy body carries your energy, focus and work.”
02
Restore
Nervous system

Breathing and recovery that reduce stress and bring back calm and clarity of mind. Real strength comes from restoration, not exhaustion.

“A calmer system makes clearer decisions.”
03
Create
Work & AI

AI tools, agents and templates take over part of the operations so you can return to what makes you irreplaceable: ideas, strategy and relationships.

“Leave the routine to the tools. Focus on what you do brilliantly.”
04
Reflect
Progress & community

You look back at what works, learn from experience and set small, clear steps. With the community and Playbook Talks, progress becomes a rhythm that lasts.

“Focus brings results. Community brings strength.”
TWO SIDES · ONE SYSTEM

Take care of yourself.
Build your business.

The Playbook Studio has two sides of the same system: a body that supports you and a business that doesn't drain all your energy. Choose what you need most right now: movement and health, AI and business tools, or both together. If your body is already in a good rhythm, start with the business side. If you're already building a business but your body is paying the price, start with movement. And if you want the complete system, join both sides into a rhythm you can sustain.

MOVEMENT & HEALTH

Movement that
keeps you healthy.

Movement, sport, mobility, strength and body recovery. Fighting the sedentary lifestyle, for neuroplasticity, prevention and longevity.

  • TrainingsLIVE + REPLAY
  • Goal-based programsMOBILITY · STRENGTH
  • RecoverySTRETCHING · SLEEP
  • Fit FoundationNUTRITION · HABITS
AI, BUSINESS & MINDSET · HELENA DOBROVIĆ

AI that gives you
your time back.

AI tools, business playbooks, templates and clear steps that help you simplify operations, organize ideas and work smarter, not more.

  • AI PlaybookAI 101 → AI AGENTS
  • Business PlaybookMARKETING · MANAGEMENT
  • Mindset PlaybookREGULATION · FOCUS
  • PromptotekaREADY-MADE PROMPTS
  • Tools & HacksHACK OF THE WEEK
WHY THIS METHOD

The neuroscience is clear:
an exhausted brain makes bad decisions.

Everything on the platform, from the weekly rhythm to the AI tools, stands on research into nervous system regulation and cognitive performance. What's waiting for you isn't “just more content”. It's a system.

10–15h
reclaimed weekly through AI tools
15–60min
of movement and recovery that replace hours of stress
30–40%
better decisions after nervous system regulation
04
phases you repeat every week
The Playbook Studio app on a laptop and phone
BEHIND THE STUDIO

Helena

Two sides of the same system. Movement and health on one side, AI and business on the other, joined into one rhythm.

Helena Dobrović
AI & BUSINESS · STRATEGY AND MINDSET

Helena Dobrović

CEO and co-founder of TherraCode · IT Product Manager

Helena built her IT and design career on projects for some of the world's most demanding institutions: Cleveland Clinic, Stanford Medicine, Swiss Digital and IKEA.

As a certified Scrum Master and an alumna of Harvard and MIT leadership programs, she learned how to build systems that deliver results under pressure.

Today she runs the TherraCode digital agency and builds tools that help women work smarter, not more. With over 20 years of experience in sports, as a coach, judge and federation president, she knows first-hand that top results come only when body and mind work together.

Years of working in sports and IT taught me that discipline isn't exhaustion. Top results come from a system that gives you back focus, space and breath while you grow.
HOW TO START

How it works.

We don't add obligations. We free up your time. AI gives you back 10–15 hours a week, while movement and recovery take 15–60 minutes and bring your body from stress back into a regulated state.

01
Choose your plan

Become part of The Playbook Studio community. No contracts: pause or cancel your membership at any time.

02
Access the content

Open the calendar and modules: trainings, recovery, AI Playbook, Promptoteka and Playbook Talks.

03
Start and learn

Join live sessions or watch the replay whenever it suits you, with no gym and no excuses. Tools you apply right away in your business and everyday life.

04
Grow with us

Monthly talks and the community keep you moving in the right direction. You're not alone. You're not in chaos. And you're not overwhelmed.

MEMBERSHIP

An investment in a system
that works for you.

Choose what you need most right now. All content, community and support are available immediately, whichever plan you pick.

Healthy & Fit Playbook

MOVEMENT & HEALTH ONLY
39€/month
€56/mo regular30% LAUNCH DISCOUNT
  • Live trainings + replay
  • Goal-based programs (mobility, strength, conditioning)
  • Recovery: stretching, regeneration, sleep
  • Fit Foundation: nutrition and habits
  • Community, Playbook Talks expert lectures and the Perks Club

AI & Business Playbook

AI, BUSINESS & MINDSET
39€/month
€56/mo regular30% LAUNCH DISCOUNT
  • AI Playbook (AI 101 → AI clone → agents)
  • Business Playbook (branding, marketing, sales)
  • Mindset (regulation, less stress)
  • Promptoteka + Tools & Hacks
  • Community, Playbook Talks expert lectures and the Perks Club

To start, monthly subscription only: one price per plan, no contracts. Every plan always includes: community, communication, Playbook Talks and the Perks Club.

WHAT MEMBERS SAY

When I stopped separating them,
both began to flourish.

Proof that the method works for both body and business. You don't pick one or the other. When body and work move together, everything changes.

I honestly haven't found this many good, useful tips and guidelines anywhere else. A great combination of resources for personal and professional growth.

HEALTHY FITCREATE
R. Partner
Member

Playbook Studio is an original and innovative concept that connects a woman's productivity, health and energy in a completely new way. It brought me more focus, better organization and a clearer work structure, plus inspiration for using AI tools in my everyday work.

MOVERESTORE
Jelena
Member

A great community with very practical, useful advice and support for body and mind. I love the concept because it joins what we usually keep separate.

REFLECTBUSINESS
Uravnoteži.hr
Member
QUESTIONS

Frequently asked.

Not just that. The Playbook Studio connects body, focus, work and AI into one practical system. Movement and recovery help you regulate your energy and nervous system, while the business and AI tools help you work with more clarity, structure and intelligence. The idea isn't to add more content to your life. It's to create a rhythm that supports both your health and your work.
Yes. Choose what you need most right now. If you already have your own movement practice, start with the business, AI and mindset side. If you already have business structure but feel your body paying the price, start with the Healthy & Fit side. The full option combines both into a complete system, but you don't have to start with everything at once.
That's exactly why The Playbook Studio is designed as a system that fits into real life. The content isn't an endless library you have to “keep up with”. It's a weekly rhythm of short practices, clear tools and concrete steps. Movement and recovery help you get your energy back, while AI tools and templates simplify your work and free up your time.
Yes. Playbook Talks are monthly live sessions in different formats: masterclass, panel, Q&A or conversations with experts. Topics are chosen to be concrete, current and applicable, and during the sessions you can ask questions and get clearer guidance for whatever you're building or changing right now.
Movement and health are led by our expert partner, a professor of kinesiology (announcement coming soon). The business, AI and mindset side is led by Helena Dobrović, CEO of TherraCode, UX/UI designer, project manager and expert in digital systems, AI tools and practical business implementation.

The first step isn't more discipline.
The first step is regulation.

When your business grows but your system stays the same, overwhelm becomes everyday life. Lack of time, constant stress and the feeling that everything depends on you aren't signs of weakness, but signs that the way you work needs better structure. The Playbook Method helps you build a system that supports your business, your decisions and your space to live. Join a community of women who want to run their business with more clarity, control and calm.